Health Insurance agents are struggling to get new clients with the old methods of marketing like direct mail, radio ads, and telemarketing.

Facebook Ads are a powerful marketing tool for insurance agents. The American Institute of Digital Marketing team has been running Facebook Ads since 2016, and we've already helped many health insurance agents drive more leads into their businesses. In this blog post, we'll explore the benefits and the power of using Facebook Ads to market your business.

First, let's answer a couple of basic questions:

How Do Facebook Ads Work?

Every day, millions of people are on Facebook. When you advertise with Facebook, you pay for your content to take up space on their platform, allowing your agency to be viewed and noticed by more people. That's because you can target specific people to different audiences based on their interests, location, demographics, and behaviors. You can also choose to show specific ads to people who are already...

Why Digital Marketing for Insurance Professionals?

If you're an insurance professional and new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used.

I want to explain how this fantastic land of online marketing can only help you grow and bring you more revenue.

In the last couple of decades, the insurance industry has struggled to incorporate new technologies and online sales. But here at the American Institute of Digital Marketing, we were created by insurance professionals for insurance professionals.

What is Digital Marketing?

Digital marketing is the marketing efforts that use an electronic device or the internet. You could use digital platforms such as search engines, social media, email, apps, and other websites, all in the efforts to obtain customers.

At the end of the day, the most relevant part of an insurance agent's job is to sell policies to customers, be they new or...