Why Digital Marketing for Insurance Professionals?

If you're an insurance professional and new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used.

I want to explain how this fantastic land of online marketing can only help you grow and bring you more revenue.

In the last couple of decades, the insurance industry has struggled to incorporate new technologies and online sales. But here at the American Institute of Digital Marketing, we were created by insurance professionals for insurance professionals.

What is Digital Marketing?

Digital marketing is the marketing efforts that use an electronic device or the internet. You could use digital platforms such as search engines, social media, email, apps, and other websites, all in the efforts to obtain customers.

At the end of the day, the most relevant part of an insurance agent's job is to sell policies to customers, be they new or...