Why Digital Marketing for Insurance Professionals?

 

Why Digital Marketing for Insurance Professionals?

If you're an insurance professional and new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used.

I want to explain how this fantastic land of online marketing can only help you grow and bring you more revenue.

In the last couple of decades, the insurance industry has struggled to incorporate new technologies and online sales. But here at the American Institute of Digital Marketing, we were created by insurance professionals for insurance professionals.

 

What is Digital Marketing?

 

Digital marketing is the marketing efforts that use an electronic device or the internet. You could use digital platforms such as search engines, social media, email, apps, and other websites, all in the efforts to obtain customers.

 

 

At the end of the day, the most relevant part of an insurance agent's job is to sell policies to customers, be they new or existing. We understand that is the most important.

 

Digital Marketing has numerous aspects to it, and each type can be pervasive, but let me help you gain an idea of what each one offers and some benefits.

 

Search Engine Optimization (SEO)

 

Brian from Backlinko, an expert in the subject, says, "SEO is all about improving a site's rankings in the organic (non-paid) section of the search results. The main benefit of ranking for a specific keyword is that you can get "free" traffic to your site, month after month."

Content Marketing

 

Content Marketing is creating relevant content to promote a set goal. The idea of content marketing has been around since print is available. Some examples are blogs, Ebooks, Infographics, Articles, Newsletters, Video, Podcast, and Case studies.

 

Social Media Marketing

 

Social media marketing uses social media platforms to connect with your audience and promote a product or service. Social media gives you a clearer sense of how to measure success and improve performance through performance measurements.

Pay Per Click (PPC)

 

PPC has the basic idea that you pay each time someone clicks on your ad. This allows you to place ads on SERPs, social media sites, and other websites

Affiliate Marketing

Affiliate marketing is a pay-for-performance form of marketing where an affiliate sells items on behalf of a merchant for an agreed-upon rate or percentage of the sale.

Marketing Automation

 

Marketing Automation is the process that helps make marketing tasks become more streamline. Marketing automation helps with lead generation and nurturing. We offer marketing Automation through our Customer Relations System, ACT! for our contracted insurance agents.

 

Email Marketing

 

Email marketing is the act of sending emails to typically large groups of people to send advertisements, request business or solicit sales or donations.

Inbound Marketing

 Hubspot tells us that "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them." 

 

A Forward Insurance Agent

 

Now that you know what Digital Marketing and its subtopics are, let's discuss how these methods can be used to your advantage as a forward insurance agent.

Using these tools can increase brand visibility and loyalty, qualified leads, and revenue, all with a more significant investment return than traditional advertising methods. 

 

From a general standpoint, marketing is the practice of identifying and satisfying customer needs. As Insurance professionals and with years of experience, you learn who your customer is and the different types of conditions every customer has.

With that being said, you have already done half the work by identifying your Target Audience.

 

Digital Presence

 

Digital Marketing will help you show potential customers the best options for their insurance coverage to display your credibility as a reliable policy provider; your digital presence is an essential aspect of your future success in the insurance business. 

Having a strong digital presence will help you in multiple ways:

• It will make it easier to create awareness and engagement both before and after the sale
• It will help you convert new buyers into rabid fans who buy more (and more often)
• It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
• It will shorten the buyer's journey by presenting suitable offers at the right time

 

What Are the Benefits of Digital Marketing?

 

Let me ask you, how much time do you personally spend on any given social media app? Well, studies have shown on average, an adult spent 3 hours a day on social media in 2020. Social Media has become a sales and marketing backbone to some small businesses.

 

 

 

TARGET IDEAL CUSTOMERS

 

Social platforms help Connect you directly with your customers or potential customers, creating the best customer opportunity.

To help you decide what social platform is best for you or your agency, let's review some demographics and statistics for the top 5 Social Apps available today.

Facebook/Instagram- While Facebook users are all ages, 72.8% are within the 18–44 years old range. Facebook has nearly 2.8 billion monthly active users.

LinkedIn-LinkedIn has 722 million members, and 59.9% of them are between 25 and 34 years old. Previously know for B2b sales, now Linkedin is a place for all working professionals.

Twitter- Twitter is 70% male. Its largest age group is millennials. Twitter is known for the short length in the post.

YouTube- 74% of adults in the U.S. use YouTube, and 70% of viewers bought from a brand after seeing it on YouTube

Ticktock- 200 million accounts in the United States alone. If your brand's target audience includes anyone between the ages of 13 and 40, the TikTok user base is aging up from the latest statistics.

 

LEAD GENERATION

 

Now let's talk about Lead Generation. Some insurance professionals rely entirely on buying leads from companies that often don't convert. But alongside Premier Insurance Contracts, our sister company, We believe in teaching you how to gain those leads for yourself. There's an old saying, "Give a man a fish, and you'll feed him for a day. Teach a man to fish, and you've fed him for a lifetime."  Build the list and use it for email marketing, phone calls, and even targeting them again in another campaign. Your social accounts can organically or through ads generate leads, which no agency should turn down.

 

YOUR CUSTOMERS ARE ONLINE

 

Do you have an Amazon Prime account? Nothing to be ashamed of; we all do. In December 2020, Amazon recorded to have 126 million accounts. That's one account per household.

Amazon gave us comfort in shopping online, especially after living through covid. I'm shopping online, you're shopping online, and the person next to you is too. As insurance agents, we know that everyone needs our services. Our only hurdle is getting in front of them. There is an opportunity with social media. When creating ads through most social platforms, you can now narrow your audience to particular behaviors and interests. Your potential clients have to sign up for accounts and volunteer information you are looking for, like DOB, email address, and location.

 

 

COST-EFFECTIVE MARKETING

 

Who doesn't want the most cost-effective marketing? Each one of us wants this. It can be used to evaluate your profitability. Digital marketing is cost-effective for your business as you can continuously assess how it is working. This form of marketing has reports and analytics to see what's working or not working in real-time. Leverage the ability to see delivery rates, click-thru, conversion, impression, and so many other metrics. I'll leave you with a little secret Email Marketing has the highest return on your investment.

ESTABLISH YOUR BRANDS REPUTATION

 

Social Media can also help give your agency personality and humanizes what you do. There's a bad public perception of insurance agents. Your social business accounts are a great place to show that you are a human just the same way they are. You have kids, get sick sometimes, and have dreams of living on a beach someday. The more people know you personally, the harder it is to leave you and your agency.

Make it hard for your customers to leave you through excellent customer service, consistently educating them, and showing them that you are moving forward with the times.

 

Final Recommendations

 

• We recommend you have a marketing strategy with a mix of traditional, digital, and sheer dedication.
• A Freelancer can do most of the detailed tools and tactics I discussed if this undertaking seems too big. You can pay Freelancers per campaign or project. If you are interested in hiring freelancers, we recommend Upwork. With Upwork, you can choose a freelancer by experience or by cost (which typically will be less experienced or foreign workers).
• Digital Marketing doesn't have to be a mountain you climb alone or feel overwhelmed by. At the American Institute of Digital Marketing, we offer weekly action-driven webinars for all contracted agents with Premier Insurance Contracts, our sister company. We pride ourselves in providing digital marketing by insurance sales professionals for insurance sales professionals.

Check out our videos on how we can help you!