The Power of Facebook Ads for Health Insurance Agents
Health Insurance agents are struggling to get new clients with the old methods of marketing like direct mail, radio ads, and telemarketing.
Facebook Ads are a powerful marketing tool for insurance agents. The American Institute of Digital Marketing team has been running Facebook Ads since 2016, and we've already helped many health insurance agents drive more leads into their businesses. In this blog post, we'll explore the benefits and the power of using Facebook Ads to market your business.
First, let's answer a couple of basic questions:
How Do Facebook Ads Work?
Every day, millions of people are on Facebook. When you advertise with Facebook, you pay for your content to take up space on their platform, allowing your agency to be viewed and noticed by more people. That's because you can target specific people to different audiences based on their interests, location, demographics, and behaviors. You can also choose to show specific ads to people who are already fans of your page or those who are part of a similar company's target audience. Of course, some of these settings are more advanced than others, but that's a discussion for another day.
Are Facebook Ads worth it for insurance agents?
YES! Facebook is the biggest social network worldwide. That's a huge potential market for your insurance products. But not all users are in the market for health insurance in the state you are licensed, so you need to target your ads carefully. You can create lead-generating ads or have them get quoted directly on the platform.
Here are 5 of the best reasons for Health insurance Agents to be using Facebook Ads:
1. Increased Reach
2. More Targeted Audience
3. Greater Engagement
4. Better Analytics
5. Less Work
Increased Reach
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is an ocean of potential. With Facebook Ads, you can reach a much larger audience than other marketing channels. Your ad can be seen by people who are not already customers, which can help you gain new business. Sometimes as agents, we default to just our community, but with Facebook Ads, you don't have to fence yourself in. If you are licensed in the entire state, you can sell in that whole state. Most policies can be sold, paid, and managed online, and if you have access to Zoom or GoToMeeting, you can still have a face-to-face with your potential customers. The only good that came out of the pandemic is that people learned that online meetings aren't so bad after all.
Facebook gives your agency the exposure you want to the people you want it to. You can choose who you are selling to, not just the people in your zip code.
More Targeted Audience
Facebook ads are a great way to reach a particular audience. It's the difference between throwing a stone in a pond and aiming it at a specific fish. It's because they are highly targeted, which means you can find the people who are most likely to be interested in the type of policy or product you have to offer. You need to know where they are and how best to reach them with your message.
The key is finding out where your target audience spends their time online, what they like, are they parents, do they have a specific job, or watch certain videos?
You can target people by their age and location, and so much more. You can also create custom audiences based on people who are customers. This feature allows you to keep up with your existing customers and their needs better than ever before.
Greater Engagement
Facebook Ads are a great way to reach out and engage with potential customers. Facebook ads are so effective that they generate up to four times the engagement rate as other forms of marketing, such as TV ads or print ads. They are also less expensive than traditional advertising methods, making them an attractive option for businesses of all sizes.
And because Facebook Ads are relatively inexpensive, the cost-per-engagement is significantly lower than it is for other types of marketing campaigns. That means that businesses can spend less money on their campaign and still get better results in terms of return on investment (ROI).
With this kind of ROI and level of engagement, there's no question why more health insurance agents are using Facebook Ads. Remember, it takes on average up to 7 points of contact to create a sale, so don't get discouraged when you don't see sales right away.
Facebook ads are a powerful marketing tool worth the investment to help increase website traffic and engagement. The power of social media marketing doesn't even have to be all that expensive.
Better Analytics
With all that engagement you will be getting from your Facebook Ads, you need a place to see if it's working. Most non-digital marketing strategies can not measure results, but digital ads can. Using Facebook's built-in analytics, Ads Manager, you can measure your results and improve ad performance over time. That way, your ads are constantly reaching the people who are most likely to be interested in what you have to offer.
Facebook's extensive ad analytics provides real-time reporting and tracking of campaigns. You can view results on Facebook or just about anywhere with the right tools and training – including Google Analytics – so it has never been simpler to track and measure the performance of your Facebook Ads.
Less Work
The benefits of Facebook Marketing are huge, not just in terms of ROI but also for your marketing strategy overall because they're easier to use. You don't need to do any heavy lifting on the creative side either because there are tons of templates available that are ready-made for your product or service. And if you still want some personalization, Facebook even has an easy-to-use ad editor where you can play around with different images and text to make them your own.
Facebook Ads in its simplest form is pretty easy to use, and with ad placements on both Facebook and Instagram, you are killing two birds with one stone. The Ads Manager is your assistant to all things ads inside Facebook, and it guides you when something is not right, if an image needs correction or if your audience is too large.
Conclusion
Facebook Ads is just a tool that only becomes useful when you see its power. Becoming a successful health insurance agent is hard work, but it's even harder when you don't have the tools or a team to give you the support you need.
The American Institute of Digital Marketing and Premier Insurance Contracts provides top-notch training programs for new and experienced agents alike. Our training, resources, and services teach you everything from the basics of starting as a new health insurance agent to advanced strategies of digital marketing for seasoned pros
You, too, can learn how to leverage Facebook Ads into your marketing strategy by joining our team with experts and experienced agents to help you out!
